Conditions
for Creativity Within the Corporate Culture
- Acceptance of risk: Since progress and risk are inseparable,
management must accept some degree of risk in order to progress.
There are methods for dealing with risk, such as diversifying
innovation over time, and incrementally applying resources for
the innovation until it proves to be successful.
- Welcome new ideas: Organizations should view innovation as
a normal part of business. Ideas should be considered, but of
course, ideas may not fit into the strategy or there may be
insufficient financial support. The reason for disapproval should
be communicated to employees so they don’t feel that their
ideas are not being heard.
- Availability of information: Information stimulates thinking.
Creative ideas are formed at the intersection of thought and
technology. Sharing knowledge sparks imagination. Allow employees
access to knowledge sources including knowledge management systems,
communities of interest and attendance at professional meetings.
Encourage a free flow of information by sharing it yourself
through cross sectional meetings, joint work sessions and shadowing
coworkers.
Innovation is uncertain, inefficient and costly. The greatest
challenge for organizations in creating an innovative culture
is balancing the development of long-term growth achieved through
innovation with the need for short-term performance. In today’s
world, if you have a business model that is profitable, some other
company is going to imitate your success and compete for your
client base. Therefore, innovation is key to survival.
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