The
Physical Environment
Reconfigure the physical environment to encourage creativity
by creating places that facilitate informal communication and
that can prompt information sharing and new ideas. Locate teams
and knowledge sources near each other so they can be utilized.
Although ideas may appear to be spontaneous they are often the
result of deep reflection. Create space for quiet reflection and
for individual expression.
Some companies that value innovation have turned their offices
into galleries utilizing art to stimulate their creativity. Spread
white paper on conference tables to encourage doodling and idea
diagramming and record nonverbal communication.
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