If It Ain’t Broke Why Fix It?
Under an autocratic or patriarchal
system, the team lines up under their supervisor who lines up
under his supervisor and so on. This creates a system in which
each person works to impress the person above him. It makes it
difficult to be creative. If in creating a design I know that
I need to get it past my boss to get it out to the client - I
first need to make aesthetically pleasing and inoffensive to my
boss. If my boss likes red, but hates blue, I need to take that
into account when designing. My boss, in turn, needs to worry
about his boss and will only let things through that he likes.
The interesting thing is his boss will rarely have
any experience in design. The entire process relies on not only
an educated designer making a decision but also an overworked
executive who may not understand the abilities of the medium,
the context of the project in relation to other companies, or
the history of other similar projects from different companies.
These are the responsibilities of the people on
the front line. The front line people deal with these problems
every day and have the context, knowledge and expertise that comes
from experience and researching their jobs.
 
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