Finding
the Right Vision
Finding the right vision means making sure it fits into the company’s
history, culture and values. The vision should be right for the
times and provide a realistic and informed picture of what is
possible in the future. It should be communicated and understood
easily so that there is clarity of purpose and direction. A good
vision is ambitious and idealistic. Vision is cultivated through
learning everything you can about your organization, similar organizations
and your industry, while being careful not ignore the interest
of major stakeholders. Other ingredients to a viable vision are
being open-minded, well informed and possessing a certain amount
of intuition.
Conducting a Vision Audit
Conduct a vision audit to ascertain and understand the organization’s
current situation by asking a few honest questions to determine
what business we are really in, and how we operate. For example
“what are the strengths and weakness of the organization?
Or what are the culture and values that govern behavior and decision-making?
In what direction is the organization headed and is this a good
direction? Questions like these and other carefully thought out
questions will help in determining a proper vision for your organization’s
creative team.
 
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