What
is Vision
Vision plays a vital role in the startup phase and
throughout the entire life cycle of a creative team building effort.
Vision as defined by Burt Nanus is a realistic, credible, attractive
future for your organization. The role of leadership in implementing
vision is that of direction setter, change agent, spokesperson
and coach of the vision. The way vision works is that it moves
people to action. It had been stated that when the right vision
is articulated, creativity is well on its way. Powerful forces
are unleashed during the attainment of a vision. People become
energized and committed. There is a purpose and meaning to the
work being done. The right vision raises the level of excellence
because the end result is clear. It relieves the doldrums of day-to-day
activity for the team members.
Among the things that set Gates apart from those
who started out with him is an ability to foresee the practical
utility of distant future. When studying future advances in
computing, he always asked himself, "What will that create
demand for?" In 1977 - six years before the first IBM personal
computer hit the market - Gates and Allen wrote out a vision
to inspire themselves: "A personal computer on every desk
in every home". Today, while the rest of the world is coming
to grips with the 16 year old vision, Gates has already invested
six years and hundreds of millions of dollars in multimedia
computing which integrates sound, moving pictures, still picture
and text - all in the personal computer.
(Moody, 1991, p.28)
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